Strengthen the Person Behind Your Sales Performance
- 20 years top-performing B2B Account Executive, US and UK
Adriana Shilton
- Certified Life Coach -Applied Neuroscience
- Ex-Groupon - Salesforce - Bazaarvoice - SMB to Strategic
Sales Training for SaaS Sellers
Sales training and coaching for B2B SaaS sellers - applying personal development concepts directly to deals, pipeline, and process.
Sales training and coaching for B2B SaaS sellers.
Applying personal development concepts directly to deals, pipeline, and process.
Develop stronger AE thinking, internal skills, behaviours and habits for better execution, consistency, and results.
Sales Is Psychologically Demanding
the challenge
Modern SaaS selling is complex - it requires psychological strength to manage targets, multiple tools, and lead opportunities with clients, partners, internal stakeholders, cross-functional teams, and more.
Process matters, but how well an AE creates, implements, adapts, and sustains the plan comes down to the individual - their mental, physical, and emotional strength.
These are the internal skills and habits I teach your AEs, with frameworks applied directly to SaaS selling. Developing the mindset, strategic thinking, energy, and AE behaviours to improve execution at every stage of pipeline.
It requires mental, physical, and emotional strength - yet most sales enablement programmes and manager 1:1s focus on process only.
the method
Sessions focus where your AEs need it, with personal development concepts applied directly to pipeline to improve AE mindset, strategic thinking, planning, and behaviours.
Topics may include Self-Awareness, Health, Emotional Intelligence, Integrity, Courage, Leadership, Eneregy, Confidence, Relationship-Building, and more.
Your AEs will leave with repeatable frameworks, tools, and clear commitments they can apply immediately.
High-performance personal development concepts, applied directly to SaaS sales
High-performance personal development concepts, applied directly to SaaS sales
Customised, focused 1:1s or team workshops for your AEs to strategize around the opportunities, challenges, and behaviours that matter most
The Research Is Clear -
Stronger Individuals Drive Stronger Business Outcomes
Reported by organisations with highly engaged teams
Greater profitability
23%
- Gallup
Linked to improvements in employee wellbeing
12%
- University of Oxford
Across Profitability and productivity
the business case
increases in productivity
services
✔ AEs leave with tools and repeatable frameworks
✔ Sessions include clear AE commitments
Strategic sessions to strengthen the mindset, energy, behaviours, and habits behind sales pipeline and performance.
Ready to elevate how your AEs think, operate, and perform?
High-impact team sessions and targeted 1:1 AE coaching — built around your team’s goals, challenges, and sales environment.
or Team Workshops
(1 or 2 Hours)
How I Support Sales Teams and Individual AEs
Sales Teams
✔ SKOs, offsites, and team development
✔ New hire onboarding and team alignment
✔ During growth, change, or new challenges
✔ Ongoing support for stronger habits and performance
INDIVIDUAL AES OR PODS
✔ Newer reps
✔ High performers ready to level up or get back on track
✔ Strategy through bigger or more complex deals
✔ Support with transitions
Customized content and coaching applied directly to live deals and pipeline
Serving SaaS teams and companies
Looking for a Speaker?
I also deliver practical and inspiring talks for teams or entire companies.
Sales Performance Coach
Hi, I'm Adriana
I loved my 20-year B2B sales career as a consistent high performer across the US and UK, working across industries including title insurance, wholesale fashion, print advertising, digital marketing, and SaaS.
Since 2010, I’ve worked in tech and SaaS, selling new business from SMB through to Strategic Accounts and experiencing firsthand the pressure, complexity, highs, and lows of sales.
At Groupon, Salesforce, and Bazaarvoice, I worked alongside hundreds of sellers and saw it time and time again - skill and process matter, but stellar sales performance comes down to the individual: how they think, lead themselves, and execute consistently over time.
That insight fascinated me and shaped much of my career success, as I spent 25 years studying and applying personal development both personally and professionally.
Now as a Sales Coach, I combine 20 years of B2B sales experience with my life coaching certification, coaching, and principles from neuroscience, positive psychology, physiology, and high-performance science to deliver sales training for SaaS sellers.
Originally from Los Angeles, living and loving London since 2013.
