Strengthen the Person Behind Your Process, Pipeline & Performance
- 20 years top-performing B2B Account Executive, US and UK
Adriana Shilton
- Certified Life Coach
- Ex-Groupon - Salesforce - Bazaarvoice - SMB to Strategic
Strategic workshops for SaaS sellers
Applying high-performance and positive psychology, neuroscience, and personal development tools and concepts directly to live deals and pipeline.
Concepts and repeatable frameworks to improve AE mindset, strategic thinking, and consistent behaviours for stronger deal planning and execution.
Sales Is Psychologically Demanding
the challenge
Modern SaaS selling is complex, it takes psychological strength to manage targets, multiple tools, and lead opportunities with clients, partners, internal stakeholders, cross-functional teams, and more.
It requires mental, physical, and emotional strength - yet most sales enablement programmes and manager 1:1s focus on process only.
Process matters, but how well an AE creates, implements, adapts, and sustains the plan comes down to the individual - their mental, physical, and emotional strength.
These are the internal skills and habits I teach your AEs, with frameworks applied directly to SaaS selling. Developing the mindset, strategic thinking, energy, and AE behaviours to improve execution at every stage of pipeline.
the method
Applying high-performance and positive psychology, neuroscience, physiology, and personal development concepts directly to pipeline - to improve strategy, planning, and execution.
Improve the internal strength, character and business acumen of your AEs
High-performance personal development concepts, applied directly to SaaS sales
Customised, focused 1:1s or team workshops for your AEs to strategize around the opportunities, challenges, and behaviours that matter most
Built on my 20 years of B2B sales experience across multiple industries, company sizes, and complex sales environments.
Topics may include Self-Awareness, Habits, Emotional Intelligence, Energy, Leadership, Confidence, Relationships and more.
Your AEs leave with practical tools, repeatable frameworks, and clear commitments they can apply immediately.
The Research Is Clear:
Stronger Individuals Drive Stronger Business Outcomes
Reported by organisations with highly engaged teams
Greater profitability
23%
- Gallup
Linked to improvements in employee wellbeing
12%
- University of Oxford
Across Profitability and productivity
the business case
increases in productivity
services
✔ AEs leave with tools and repeatable frameworks
✔ Sessions include clear AE commitments
Strategic sessions to strengthen the mindset, energy, behaviours, and habits behind sales pipeline and performance.
Ready to elevate how your AEs think, operate, and perform?
High-impact group sessions and/or 1:1 AE coaching — built around your specific goals, challenges, and sales environment.
or Team Workshops
(1 or 2 Hours)
Sales Teams
✔ SKOs, offsites, and team development
✔ New hire onboarding and team alignment
✔ During growth, change, or new challenges
✔ Ongoing support for stronger habits and performance
INDIVIDUAL AES OR PODS
✔ Newer reps
✔ High performers ready to level up or get back on track
✔ Strategy through bigger or more complex deals
✔ Support with transitions
Looking for a Speaker?
I also deliver practical and inspiring talks for teams or entire companies.
Sales Performance Coach
Hi, I'm Adriana
At Groupon, Salesforce, and Bazaarvoice, I worked alongside hundreds of sellers and saw it time and time again - skill and process matter, but stellar sales performance comes down to the individual: how they think, lead themselves, and execute consistently over time.
Now as a Sales Performance Coach, I combine 20 years of B2B sales experience with coaching and principles from high performance, psychology, neuroscience, and physiology to deliver practical sales training for SaaS sellers.
Originally from Los Angeles, living and loving London since 2013.
